ABSTRACT The purpose of this study was to determine the relationship between social media and competitive advantage through digital marketing as a mediation. With the object of the shuttlecock…
ABSTRACT Purchase decisions are part of consumer behavior that is carried out through several stages. Through several variables and the main reasons for realizing what has been planned and end…
ABSTRACT This study aims to analyze the effect of product quality and brand image on purchasing decisions with purchase intention as an intervening variable on consumers of the "Janji Jiwa" Co…
ABSTRACT The purpose of this study is to determine the effect of human capital (X1), structural capital (X2), and social capital (X3) on productivity (Y). There are 75 owners of batik SMEs in …
ABSTRACT This study aims to determine the effect of electronic word of mouth on visiting interest mediated by social media. The method used in this study is a quantitative method. The total da…
ABSTRACK This study aims to analyze the effect of Islamic work ethic (IWE) on job satisfaction and organizational commitment of education officer at Raden Mas Said State Islamic University Sur…
ABSTRACT The purpose of this study was to determine the effect of price, promotion, and product quality on purchasing decisions. With a case study on consumers of Honda Matic motorcycles in Su…
ABSTRACT The aim of the research is to analyze how the brand image and service quality can affect repurchase intention with customer loyalty as intervening variable. The research is quantitati…
ABSTRACT This research aims to analyze the Effect of Product Quality and Price on Consumer Purchase Decisions of Xiaomi Mobile Phones (Xiaomi Mobile Consumer Case Study in Surakarta). The pop…
ABSTRACT The purpose of this study was to analyze how the influence of service quality, location, and price perception on word of mouth and consumer satisfaction as a mediation. This research …