ABSTRACT The purpose of this study is to know was to determine the effect of perception of values, quality of experience, satisfaction, and the image of the LAZIS benefactor's loyalty. The cas…
ABSTRACT This study aims to determine the effect of the variable Celebrity endorser, product quality, and price on interest in buying Rown Division products. The case study carried out is to t…
ABSTRACT This study aims to determine the effect of celebrity endorsement, E- WOM, and brand image on purchase intention of local brand Scarlett Whitening. Including the type of quantitative…
ABSTRACT This study aims to determine the effect of enterprise risk management on firm value by moderated financial performance (profitability) in restaurant, hotel, tourism, and aviation comp…
ABSTRACT The purpose of this study was to analyze how the influence of product quality and brand image on student loyalty of Smartphone Iphone users through consumer satisfaction as a mediating…
ABSTRACT The purpose of this research was to analyze how the influence of product quality and brand ambassadors on consumer purchasing decisions on Scarlett Whitening products through brand im…
ABSTRACK This study aims to determine the effect of product quality, brand image and trust on consumer satisfaction. The type of research used is quantitative research. This study uses primary…
ABSTRACT This study aims to analyze how the influence of celebrity endorsement, brand image, and price on Instagram social media on the buying interest of Generation Z on MS Glow skincare prod…
ABSTRACT This study aims to determine and analyze the effect of perceived organizational support on organizational citizenship behavior by mediating organizational commitment. The sample used …
ABSTRACT This study aims to determine the effect of organizational citizenship behavior, organizational culture and competence on employee performance by mediating job satisfaction (Study at P…