ABSTRACT This study aims to determine the effect of price, brand awareness, brand image, and product quality on Rabbani product purchasing decisions. The object of research in this study is Rabbani…
ABSTRACT Along with the development of technology and information as well as the increasing number of new busineses that continue to emerge. Making competation between entrepreneurs increasingly s…
ABSTRACT Indonesia has a lot of wealth and diverse natural beauty, which makes this country one of the most popular tourist destinations in the world. The purpose of this study was to determine th…
ABSTRACK Industrial developments in Indonesia have led to changes in lifestyle and consumption patterns of the people, especially in the bread business. Business competition is getting to…
ABSTRACT The emergence of various marketing strategies that are being carried out at this time cannot be separated from the many competitions that have occurred lately. The good opportunity …
ABSTRACT This study aims to determine the effect of perceived risk and trust on the decision to use e-wallet in the study of e-wallet users in Surakarta City. This research method us…
ABSTRACT This study aims to determine the effect of price, service quality, and product quality on consumer satisfaction at Bakso Pintong Mojolaban Restaurant. This type of research is i…
ABSTRACT The purpose of this study was to determine the effect of social media marketing and online customer reviews on purchasing decisions through purchase intention as an intervenin…