ABSTRACT His study aims to determine the effect between celebrity endorser variabels, consumer ethnocentrism, and perceived value on the purchase intention variabel of Ventela local shoes. The typ…
ABSTRACT This study aims to determine the effect of Segmenting, Targeting and Positioning on Purchasing Decisions on TJ Honey (Tresno Joyo) products in Boyolali Regency. The dep…
ABSTRACT This study aims to analyze the influence of product quality, price, and store atmosphere on consumer purchasing decisions at Cik-Cik Style Store in Kartasura. This study uses quantitave r…
ABSTRACT This study aims to determine: (1) The effect of convenience on KRL Commuter Line Solo-Yogyakarta customer loyalty, (2) The effect of punctuality on KRL Commuter Line Solo-Yogyakarta cus…
ABSTRACT This study aims to determine the effect of taste, product variety, and service quality on repurchase intention at Mie Gacoan Kartasura Branch. This study consisted of independent…
ABSTRACT The development of purchasing technology through social media continues to increase. According to the survey by the Association of Indonesian Internet Providers, there was an increase of …
ABSTRACT This research was conducted with the aim of measuring the effect of the variables of tourist attraction, amenities and accessibility on the interest of visiting tourists at the Sangiran …
ABSTRACT This study aims to determine the effect of using the Website, social media Instagram, and TikTok on increasing sales volume of copper handicraft products. This study used quantitative …
ABSTRACK Human resources are an important element in the success of an organization in achieving goals. Each organization has its own leadership style. Leadership character, people and…
ABSTRACT This study aims to determine the effect of ease of use and hedonic shopping motivation on impulse buying by Shopee PayLater Surakarta users. The research method used in this …